Know the Market

Packaged Drinking Water Market Share

The 36% of packaged drinking water market is dominated by major players like Bisleri, Aquafina, Kinley, Golden Valley, Green Valley etc. That too with fully automatic plants. Remaining major portion of 34 percent is led by unorganized small scale units. Few major brands like Kingfisher and Mcdowell shape 16 percent and source from small scale units and marketed with the trademark of their corporate identity. Then comes Government products, but with varying quality and standards. Government of Kerala institutions like SIDCO and Milma market the products of private manufacturers.

Only Kerala Irrigation Infrastructure Department (KIIDC) and Forest Department of Kerala manufacture and market their own product. Thus Hilly Aqua, a product of KIIDC stands apart.