WHY PACKAGED DRINKING WATER?
Social Justice Department is very much concerned about the quality of water and emphasizes that water given to people should meet high requirement of modern hygiene and it must be free from toxic substances and pathogenic organisms. A large number of infectious diseases are the result of contaminated water. Water pollution is also detrimental to aquatic life and also affects the existence of flora and fauna.
The obvious solution for the problems of water is to control the impurity at the source where it is manufactured or used before it gets contaminated. Here comes the relevance of packaged drinking water.
Packaged drinking water is a thriving industry with huge potential. It has a remarkable growth trajectory and emerged as one of the most rapidly growing competitive markets.
To meet the rising demand and to take control of the spiraling prices, Government of Kerala, as stated in the second year programme of 12 five year plan, has decided to set up bottling plants at strategic locations.